Marketing staff are expected to communicate a wealth of information to a wide variety of stakeholders. They are asked to convey the benefits of on-campus housing in an increasingly competitive market as well as provide the vital information that will enhance the student experience. By collecting and sharing examples of work from a variety of campuses, departments can be inspired to create innovative, high-quality work of their own.
In recent years, one of the highlights of ACUHO-I Business Operations Conference has been presentation of entries in the annual Marketing Awards competition. Viewing entries through the years provides evidence of design trends, emerging strategies, and the issues of the times.
Compiling an ever-growing online repository of samples is a valuable way to educate and motivate all campuses to improve their marketing efforts. While it is understood that there are differences in resources, staff, budgets, and organizational structure from campus to campus, each one holds the potential to find creative ways to convey the value of campus housing.
Best of Show – Kennesaw State University
Title: Move-In 2024 – Reaching New Heights: Adventure Awaits!
Overall Campaign – 1st Place: Kennesaw State University
Title: Move-In 2024 – Reaching New Heights: Adventure Awaits!
Overall Campaign – Runner-Up: University of Houston
Title: Graduation Photo Shoot Campaign
Social Media -1st Place: Kent State University
Title: Graduation Social Media Campaign
Logo/Mark/Icon – 1st Place: The University of Texas at Austin
Title: Sincerely, Home on the Forty
Logo/Mark/Icon – Runner-Up: Stevens Institute of Technology
Title: Ducks By Design Logo
Images coming soon
Interactive Marketing – 1st Place: The University of North Carolina at Chapel Hill
Title: A Golden Adventure: How Three Students Found Carolina Housing’s Hidden “Golden Ticket”
Interactive Marketing – Runner-Up: Cal State Monterey Bay
Title: Kelp Khronicles – Digital Housing Magazine
Website – 1st Place: Kennesaw State University
Title: Overnight Experiences Website Rebrand and Build
Website – Runner-Up: University of Georgia
Title: Building 1516 Remediation Landing Page
Specialty/Promotional Item – 1st Place: The University of Texas at Austin
Title: Sincerely, Home on the Forty
Specialty/Promotional Item – Runner-Up: University at Buffalo & University of California Davis (tie)
University at Buffalo
Title: That UB Life – Campus Living Resident Welcome Box
University of California Davis
Title: Egghead Cups
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View Egghead Collector Cups
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View Egghead Collector Cups Messaging
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View Egghead Collector Cups Instagram Reel
Handout (printed) – 1st Place: University of Cincinnati
Title: Inside-50 Postcard
Handout (printed) – Runner-Up: University of Michigan
Title: 2024 Housing New Student Orientation Hand Outs
Email Marketing – 1st Place: Kennesaw State University
Title: The Future Is Yours: Live KSU
Email Marketing – Runner-Up: University of Wisconsin – Madison
Title: Housing Admitted Student Contract, Preferences, & Communities Emails
Email campaigns coming soon
Poster – 1st Place: Ohio University
Title: Show Room Posters
Poster – Runner-Up: Texas State University
Title: Alma Mater
Brochure/Booklet – 1st Place: San Diego State University
Title: Residential Curriculum Brochures
Brochure/Booklet – Runner-Up: Texas State University
Title: Move-In Guide
Large-Format Printed Piece: The University of Arizona
Title: Housing Welcome Center
Large-Format Printed Piece – Runner-Up: Ohio University
Title: West Nest
Images coming soon
Specialty/Other – 1st Place: University of Cincinnati
Title: Facilities Operations Student Uniform Shirt
Speciality/Other – Runner-Up: Iowa State University
Title: Friley Hall Tour Room
Video – 1st Place: Western Kentucky University
Title: M.A.S.T.E.R. Plan Recap
Video – Runner-Up: University at Buffalo
